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Winning On The Web - an Ian Reynolds Project Blog


January 3 2012 - 4WD Training Website

Global 4 Wheel Drive are a national company providing driver training for corporates, mining companies and government departments. They also provide recreational 4 wheel drive courses and tours.

The website has to appeal to different types of customer but is mainly B2B. We have tried to make the site simple and informative whilst making the most of some great imagery.

We also put together a One Page Web - Corporate Presentation - a slick marketing tool for presentation to key customers.

Key elements

www.global4wd.com.au


Global 4WD

Global 4WD Training and Tours offer nationally recognised training courses for specific industries including mining.

Since its establishment in 2001, Global 4WD has built up a strong reputation based on efficiency, professionalism and customer service.

The company combines its training courses with product testing and runs exciting 4WD expeditions all over Australia.

Global 4WD has established training centres throughout Queensland and always endeavours to meet the needs of the fast-growing 4WD industry by refining its training procedures.

Customisable mining courses delivered on-site

Global 4WD is able to deliver site-specific training courses, with the mining industry one of its most popular sectors.

These courses are customisable to meet your company's individual needs. They comply with health and safety requirements and take environmental issues into consideration.

The flexibility of Global 4WD's service allows employers to tailor their sessions to suit conditions their employees face in their day-to-day jobs, such as vehicle recovery, mine training and defensive off-road driving.

Site-specific course can be designed to be nationally accredited or not. This gives more relevance to the training, which can incorporate site procedures, site inductions, vehicle maintenance and driver responsibilities.

Nationally recognised driving courses

Global 4WD offers the following courses in association with Australian Off-Road Driver Training Centre:
  • SRO DRV - 001B Drive and recover a 4WD vehicle
  • SRO DRV 002B - Drive and recover a 4WD vehicle using advanced techniques
  • SRO DRV 003B - Co-ordinate and recover a 4WD vehicle using advance techniques
  • R11VEH305A - Operate and maintain a 4WD vehicle
  • SISDRV001A - Drive AWD/4WD vehicle on unsealed roads
On completion of the above courses, students (clients) will go through a competency-based assessment and receive a statement of attainment on completion, which is valid for two years.

A client assessment summary can be forwarded on request which outlines the units of competencies that students are required to undertake on the training day.

Mining training across Australasia

Global 4WD is a Brisbane-based company with training centres established in the Gold Coast, Toowoomba, Sunshine Coast, Rockhampton, Mackay, Townsville and Cairns.

However, the company's site-specific courses are delivered on-site which means that Global 4WD has to be mobile and can offer its services at anywhere in Australasia.

A theory presentation is given in a conference or training room and the practical component on a specially designed test track that will test the most experienced driver.

Our trainers have completed certificate 1v work place assessor courses (TAA 40104) and have to follow strict company procedures.

The company's staff possess significant experience in 4WD training and vehicle mechanics and boast a long history of outback driving.


August 9 2010 - Live Chat

Live chat can be a great way to convert visitors into customers. It is worth the cost of the software, just to see how customers are navigating around your website.Here are 5 reasons why this is the immediate future for merchants.

  • Feel how your customers are using your website. Use this and logfiles to hone and evolve your website
  • Answer customer questions and point them to the products and services that they should be buying
  • Help them through the purchase process
  • Evolve a FAQ from your customer questions and publish it so that it's available even when live chat is not.
  • Don't call it Live Chat!!


August 9 2010 - Advice for Site Owners

SEO is by definition a dynamic concept. The business owner is not always able to spend the time necessary to follow the trends so he or she needs to follow a best practise.The following tips have always and probably will always be good for your website.

  • Use good page titles. Keep it short and sweet and preferably use your keywords. Remember that search engines will probably display it in the search results so that it needs to be sensible and enticing.
  • Build your site to reflect content and keywords. Group pages in folders that reflect the content. Use image names that reflect the content. Use keywords and disguised <h> tags in your editorial.
  • Use text links to pages that you wish search engines to find.
  • Provide a dynamic (content guaranteed to be accessible) sitemap.
  • Don't cheat!!